Have a Book, Now What? The Art of Making People Interested in Your Book (and you)

Special Marketing Workshop with Keynote Speaker – Dan Smith
The fundamental element of book marketing and publicity is persuasion: enticing and compelling people to take interest in your book. Both traditional media, social media and online book discovery tools are powerful tools that every author needs to learn to use. But regardless of the method, it all comes down to making a pitch. You must capture someone’s attention with a pitch, press release, headline, subject line, online book description, or a Tweet of post on a social network platform. Dan will bring staff publicists to work personally with the workshop attendees who will divide into small groups and be given a selected book to create a 30 second elevator pitch, pitching tagline/phrase, and story idea or radio/TV show idea.
After the group brainstorming sessions, Dan will lead a discussion on each of the pitches and the audience will vote on the best one. One person from the winning group will be chosen to receive on free month of comprehensive publicity service from Smith Publicity.